360 Communications Strategy
My mission is to help organizations and changemakers create effective and meaningful strategies to reveal their full potential and maximize their impact in the world.
More than ever, it has become essential to communicate authentically, impactfully and successfully to be sustainable.
Every organization needs to engage with and bring together its clients, partners and wider stakeholders to communicate effectively and credibly its mission, positioning and its value proposition.
Whether being for brand awareness, image, reputation or influence objectives, a successful communication strategy encompasses several ingredients and it is capital to master all of them perfectly to execute an efficient communication which will be at the service of your company or your organization.
Working with an expert to design a pragmatic communications strategy to reach all audience groups effectively is key to ensuring a fruitful and successful process.
Communication success and engagement happen thanks to very precise know-how, techniques, a well-designed activation strategy and an optimised management of actions during the deployment phase.
Your activity and your needs :
- Your business is mature, well-structured or you have just launched it, and you are now looking to authentically communicate your unique value proposition to your different audiences.
- You want your communication strategy to deliver meaningful impact and to create long-lasting bonds with your targets and all your stakeholders.
- You aspire to develop and push forward your brand positioning, image or perception to make it more leading, engaging and iconic in your industry.
- You want your communications strategy to create more opportunities for promotion, awareness, stickiness and sales.
You are looking for :
- A partner who will know how to convey the essence of your project and of your brand in a powerful and effective manner by activating the best levers to consistently improve your brand positioning and image.
- A creative partner who is able to design tailor-made 360° activation strategies using PR, Media, Brand Content, Reputational tactics and events as well as integrated approaches.
- A partner who knows how to create excitement and engagement around your project by activating key, decisive and influential players who will bring tremendous benefits to your brand (journalists, experts, influencers)
- A partner who will be fully committed and engaged with you to build a great strategy which will ultimately deliver a strong positive brand image and perception.
If this is what you are looking for, let’s collaborate or work together to achieve all your communication goals smoothly.
If this resonates with you and what you are looking for, contact me to book a first briefing session to discuss your project.
I worked with Maïmouna on several communications projects we carried out at Change.org. She helped us implement key principles for our brand, our Annual Report, our end of year communications strategy but also the strategy around the launch of our Paris Engineering office, which were all notable successes. I enjoyed working with her on these key branding projects and also on the promotion of prominent grassroot campaigns on our platform. She developed and implemented key partnerships with influential media to have key stories covered and promoted to the wider public. She also worked with me on Public Affairs matters and crisis communications. I keep great memories of this partnership, firstly because her professionalism and efficiency brought great trust and confidence. I could rely on her on urgent sensitive matters because I knew she would produce high level quality work. On top of her professional qualities, Maïmouna is a very positive person. Working with her was a great experience.
Sarah Durieux, Change.org France Executive Director
I worked with Maïmouna on a communications and promotion project to produce and launch a visually-compelling book to present my photography portfolio to build awareness of my documentary work and approach on social topics. I enjoyed her enthusiasm, her reactivity and her efficiency in transcribing my mission and my artistic work in a precise and faithful way.
Camille Millerand, Independent Documentary Photographer